I'm not sure if it's thinking outside the box, or if it's considering how people used to do things before plastics and disposables came into our lives. For example, meal prepping, eating meals that fulfill us and don't leave us wanting for snack items makes a significant impact in plastic waste creation. Years ago, before disposables, people had no other choice but to use what they had and be creative in preserving their food. Nowadays, we have too many choices, and too many companies advertising to us on how using their products will benefit our lives, our pockets, make things easier, simpler, and especially save us time. Back then we didn't have to think about storage containers and what happens after we're done with them (clean them and reuse them!), nowadays, that's how we should be thinking, 'what is/when is the end life of this packaging for this particular product and is it worth it to buy or have it'?